"Sleep tourism": when vacations mean sleep

As summer holidays make their big comeback,“sleep tourism” is emerging as a major trend among travelers seeking a break.

Far from the hectic trips often centered on cultural sightseeing and known for early-morning wake-up calls,“sleep tourism”—which emerged about three years ago—offers a completely different take on travel: flying away solely to sleep and recharge. The trend addresses a real need for sleep, given that in France, adults sleep an average of only 6 hours and 41 minutes per night—insufficient to compensate for the fatigue of daily life.

This rapidly expanding sector is attracting the attention of many players in the tourism industry, from North America to Asia, including Scandinavia, Switzerland, Spain, and France. Whether they are secluded retreats in the heart of nature, luxury hotels, or specialized clinics, these establishments are constantly adapting their offerings to guarantee exceptional nights’ sleep.

In these unique locations, the rooms have been designed with meticulous attention to detail: perfect soundproofing, total darkness, and high-end bedding (everything needed for a truly restful stay). To round out the experience, some venues also offer personalized support, including light meals, specially selected herbal teas, meditation or yoga sessions, and sometimes even personalized health assessments conducted by healthcare specialists.

The perfect escape to break free from daily stress and rediscover the art of sleeping well.